After only being based in Port Elizabeth for less then a year, who would have thought that talented couture designer, Nico Willoughby-Smith (27) would have rocked the world of fashion retail. Well... It shouldn't come as much surprise, especially when you're given the opportunity to meet this ambitious force to be reckoned with!
The George Sorensen Boutique, situated within the Walmer Park Shopping Centre in Port Elizabeth, is where you can now find the sublime creations of Willoughby-Smith. His new cocktail range boasts a fusion of elegant fabrics wrapped with bold animal prints. An exclusive range only created for the niche market of style and sophistication. Willoughby-Smith felt impelled to offer a more affordable range to the public, as apposed to his custom-designed masterpieces. Willoughby-Smith believes that true fashion should enhance ones personality, and so 'fashion should be available to meet everyone preferred style'.
Thanks to George Sorensen, not only has Willoughby-Smith's dreams come true, but his name has gone from paper to neon lights overnight. George Sorensen definitely brings fabulosity to the bay. Owned by Martin George and Thomas Sorensen, the boutique has been in existence for almost five years. George Sorensen evokes sheer elegance as the largest authorized stockist of all famous fashion labels such as Guess, Polo, Nine West, Rosenwerth and Jekyll and Hide products ranging from exclusive ladies handbags, shoes, belts, eye-wear, luggage, and jewelery accessories.
'This is by far one of the biggest business adventures I've ever embarked upon. I am just so grateful for the experience and humbled by the opportunity to sell my fashion label locally'..... Nico Willoughby-Smith
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